If you’ve decided to take on your cellulite, you’ve probably heard of the famous pinch-and-roll massage. What is it, why is it so popular, and how do you do it? We tell you everything about this must-know technique!
What is the pinch-and-roll massage?
The pinch-and-roll is a type of massage specifically designed to target the appearance of cellulite, and let’s be honest, it’s not a relaxing massage! This technique involves firmly kneading the skin to reach the deeper tissues, rather than just working on the skin’s surface.
The pinch-and-roll massage can be performed on any area of the body affected by cellulite:
- Stomach and Hips
- Thighs and Buttocks
Why is the pinch-and-roll so popular for cellulite?
- Pinch-and-roll massages have been used for years in beauty salons as a go-to method for improving the appearance of cellulite.
- Unlike surface-level treatments, this type of massage doesn’t just work on the skin’s surface: it also works the deeper tissue.
- It is a natural method, which can be done by hand or with a device.
This method works through 3 different and complementary movements:
1 – Kneading
The pinch-and-roll starts with a kneading action, which works the skin firmly and deep into the tissue. This first movement softens the skin and prepares it for the next two.
2 – Skin lifting
Broad, sweeping movements help to lift and separate the tissue.
3 – The slow movement
This final movement, slow and deep, brings the massage session to a close. Take your time: a slow, steady movement is more comfortable than a quick, heavy-handed one.
What about mechanical pinch-and-roll?
There are two ways to perform a pinch-and-roll massage: the manual technique, as described above, and the mechanical technique. The latter uses a machine instead of a physiotherapist’s or massage therapist’s hands. It replicates the classic movement of the manual pinch-and-roll. Mechanical pinch-and-roll is generally offered in beauty salons and is carried out over several sessions.
The principle is almost always the same: the machine is fitted with a suction chamber and one or more rollers. The skin is lifted and drawn into the suction chamber, while the roller(s) simulate a rolling motion. Some machines are more advanced and offer:
- Ionisation, to deliver active skincare ingredients deep into the skin
- A thermal effect, often through heat diffusion, which gives a warming sensation during the massage
- Sensors, to adjust the stimulation intensity based on skin sensitivity or the area being treated
Expect around ten sessions. It also requires a budget: a 35 to 45-minute session costs between €50 and €60, depending on the salon and the machine used. On top of that, mechanical pinch-and-roll sessions need to be repeated regularly. As the saying goes, old habits die hard, and the appearance of cellulite can change over time.
Finally, there are devices available for performing a mechanical pinch-and-roll massage at home. Less expensive than a course of treatment at a salon, they are also less powerful. They can be used on their own or as a complement to sessions with a physiotherapist or at a beauty salon.
Pinch-and-roll at a salon or at home?
The pinch-and-roll can be performed at a beauty salon, but also at home. The advantage of salon sessions is that the massage is carried out by someone else, which is easier than doing it on yourself by hand. However, sessions are often expensive and need to be very frequent.
While it’s true that performing the pinch-and-roll on your own body manually can quickly become tricky, it is absolutely possible to do massage sessions at home, alone, easily and quickly… Thanks to the Cellublue Cup! The cup recreates the pinch-and-roll principle through its suction effect. This simple technique is far more affordable than salon sessions.
How do you use the Cellublue Cup?
The Cellublue Cup is designed for use at home, on your own, on the areas where cellulite tends to settle: stomach, hips, thighs and bottom. Its suction recreates the pinch-and-roll principle without the need for salon sessions.
The key is to use the right technique and to be consistent. Our guide on how to use the Cellublue cupping massager takes you through it step by step. Before you start, also read the “Can I use this method?” section below and check with your doctor.
Is the pinch-and-roll enough on its own to tackle cellulite?

The pinch-and-roll is an incredibly popular method for addressing the appearance of cellulite and, done correctly and consistently, it will help you build a real routine. Every skin is different: wait until after several weeks of consistent practice before you assess the skin’s surface, and pair the massage with a healthy lifestyle.
That said, keep in mind that the pinch-and-roll can’t do everything on its own: it’s advisable to maintain a balanced diet and stay active. In practice, if you use your Cellublue Cup every day but eat 4 pizzas a week, the pinch-and-roll is going to struggle to do it all! Makes sense, right?
Can I use this method?
The pinch-and-roll can be used regardless of your cellulite type: aqueous, fibrous or adipose. However, there are cases where this method may not be suitable for you.
This method is not recommended in the following situations:
- recent stretch marks (pink/red),
- varicose veins,
- wounds, burns, skin lesions or allergies
- significant venous issues (phlebitis, oedema…),
- if you are pregnant or breastfeeding,
Always consult your doctor before starting a pinch-and-roll routine.
So, ladies, ready to give the pinch-and-roll a go?
Related articles
- Which oil should you choose for a pinch-and-roll massage?
- 6 excellent reasons to adopt palper-rouler massages
Useful categories: Anti-Cellulite Massages.



