When it comes to stretch marks, tracking them properly is worth more than switching products too quickly. A 90-day routine lets you see how texture, colour and skin comfort change over time, without expecting an overnight transformation that simply doesn’t happen in real life.
The most useful approach is to settle into a simple rhythm, use consistent reference points and adapt the routine to the colour of your stretch marks, the area you are focusing on and the context: adolescence, pregnancy, postpartum, weight fluctuations or stretched skin.
Why think in terms of 90 days
Recent and older stretch marks don’t change at the same pace. Over 90 days, you can get a clearer picture of whether your skin is becoming more supple, whether the colour is blending in more, whether the area feels less tight, or whether the real issue is shifting towards firmness and overall texture.
- Day 0: reference photos, consistent lighting, same angle.
- Week 4: first check-in on consistency and skin comfort.
- Week 8: reassess texture, colour and how well your skin tolerates the routine.
- Week 12: decide whether to continue, simplify or change the focus of your routine.
A simple three-phase plan
Weeks 1 to 4
The aim is to get the routine up and running: regular application, gentle massage, consistent moisturising and keeping an eye on how well your skin tolerates it. At this stage, consistency is what matters most.
Weeks 5 to 8
If you’re sticking to the routine, carry on without adding lots of new products. This is often when you start to get a clearer picture of how colour and texture are changing, especially with recent stretch marks.
-33%The cream and booster duo for established stretch marks
- Stretch Mark Cream morning and evening: three plant oils and a velvet texture that nourishes and soothes
- Elasticity Booster: a few drops of ultra-concentrated aloe vera, to be mixed with a dollop of cream
- The same routine as usual, with an added concentrate, on the tummy, hips, thighs and bust
Weeks 9 to 12
Keep what feels useful and, if needed, shift the focus to a more specific concern: post-pregnancy, firming, the stomach area or stretch marks that are still red.
What to track instead of setting unrealistic expectations
- How consistently you actually apply your product and massage the area.
- Skin suppleness and any feeling of tightness.
- The difference in colour between the area and the rest of your skin.
- Comparable photos once a month rather than every other day.
Before and after photos: how to make them comparable
For your before and after photos, follow the timeline set out above. Then add a detail that is often overlooked: keep the same framing, with the same distance and the same posture from one photo to the next. Even a small change in lighting or position can make a stretch mark look more or less noticeable than it really is.
Stick with the same product throughout, such as a stretch mark oil. Next to each photo, jot down what you notice about your skin that day. That way, when you take stock, you will be comparing images and impressions recorded in the same conditions.
When to change the focus of your routine
If your stretch marks are still red, Red stretch marks: what causes them? How to remove them? will help you work out what to prioritise. If the area has mainly been marked by pregnancy or the postpartum period, Post-pregnancy cellulite guide: recovery, routine and priorities is a useful next step. And when the real question has become firmness or stretched skin, the best next read is Skin firming guide: firmness, areas, causes and realistic routine.
Frequently asked questions
Can you see any change before 90 days?
You can already note how comfortable your skin feels as you go, but tracking over a longer period is still a more reliable way to observe how your skin looks.
Should you switch products if nothing changes within two weeks?
Generally not. Two weeks is too short to draw any meaningful conclusion.
Can you stick with the same routine for 90 days?
The basics can stay simple and consistent, but it’s normal to adjust some steps depending on the colour of your stretch marks, the area and how well your skin tolerates your products. Stretch marks: causes, treatments and solutions is a helpful guide for keeping these reference points in mind.
Guides to read next
- Stretch marks: causes, treatments and solutions for an overview of the topic.
- Red stretch marks: what causes them? How to remove them? if colour is still your main concern.
- Post-pregnancy cellulite guide: recovery, routine and priorities if the postpartum context is your main focus.
- Skin firming guide: firmness, areas, causes and realistic routine if texture and firmness are becoming your priority.
The cream that helps prevent the appearance of stretch marks* and improve how they look
*Consumer test on 22 volunteers over 3 weeks, based on participants' feedback.
- Helps prevent the appearance of stretch marks on the stomach, hips, thighs and bust. Apply morning and night
- Three plant oils: macadamia softens, sunflower soothes and coconut holds in hydration
- Velvety texture: it absorbs easily and calms feelings of tightness
The massage oil that helps prevent stretch marks from appearing*, during pregnancy and beyond
*User test on 21 volunteers over 3 weeks, based on participants' feedback.
- Why does it work?
